A great new platform to use for your product is the brand video. More and more companies and merchants are seeing the value of this method of promotion. Consider the following points when you think about trying it out:
The biggest draw for small and still-growing companies is the fact that this method doesn’t require much financial investment. Plenty of brand video production companies in Denver use modern technology and programs that don’t require you to pay more than the market standard. Professionals and even amateurs have access to so many tools to make videos. What separates the good from the bad is experience and know-how that these production companies can offer.
Since people can easily get discouraged from watching long videos, a short but informative brand video is a lot more effective at grabbing the attention of your target audience. People want to be excited about a product or service. However, they don’t want to risk investing emotionally and intellectually in anything that won’t grab their attention in the first three minutes. This is useful not only for children who don’t have that much of an attention span but also for the youth and adults who are often busy and don’t have time to concentrate on a promotional video.
Most text-, picture-, and action-heavy videos can force a viewer to immediately respond with some interest because the brain is enforced to interpret information as soon as the clip starts. However, as the video ends and the viewers have time to process information, they’re left only with the emotional reaction on the information provided. This can lose the value of the product being sold. Brand videos should elicit an emotional response first, allowing the audience to review the message on a more intellectual level once the clip ends.
Branding is more than just being memorable to your niche market. It should also make consumers feel connected and appreciated for their thinking abilities. Talk to a professional video production company and ask how they can help with your brand today.