Denver’s One Floor Up knows that with the help of a video editing business, you can kick your marketing efforts into high gear and grow your sales. Videos are a major component of the average internet user’s experience.
In fact, over 85 percent of the people with internet access consume at least an hour of video on a single day. Therefore, it is in your best interest to tap into this market if you wish to reach more people and grow your business.
Ease of consumption
Face it — it is easier to watch a 2-minute video as opposed to reading several paragraphs of text. A study by Hubspot lends credence to these observations.
They found that over 60 percent of respondents consumed videos thoroughly but skimmed over the written content. A further 53 percent indicated that they’d prefer to see more video content in future.
Such developments have a solid bearing on your marketing efforts. Your success in getting the word out about your products and services hinges on engaging the audience on their own term. To do this, you need to present their information in the most digestible form.
Thanks to evolving technology, video production is more accessible to marketing teams operating on a lean budget. You no longer need high-end production equipment for a video feature of your products. Some smartphones have 4K video capabilities that allow high-quality videos.
While in some instances, raw video can build your authenticity, you need all your clips to come off as professional. Therefore, it is important that you edit your footage to create a seamless experience. The last thing you want is to test the patience of your audience.
If you are looking for an incredible way to grow your brand presence, you can’t go wrong with marketing videos. Adopting this strategy ensures that you keep up with the preferences of the target audience.