Not all websites and companies can get away with too much quirk when it comes to their brand image. Those who are in licensed professions would want some semblance of dignity even as they navigate the more informal setting that is the online sphere. The hard line is drawn when trends say bold is the…
Poor presentation skills can cost businesses money, time, and even opportunities. For companies that rely on presentations to get new clients and secure investments, a lousy presentation could mean income loss or even business failure when stakes are high. Unfortunately, many individuals do not have strong presentation skills that can help their business connect with…
Mobile phones have become an important tool for many people, whether they are working, studying, or just staying at home. They connect people to the outside world and enable them to keep in touch with other people, wherever in the world they may be. It is the reason people feel it’s the end of the…
With every holiday comes festive spending. Don’t underestimate the American consumer on the Day of Hearts. Here, gift-giving is a tradition and roses and truffles are Valentine’s staples. Jewelry stores and wineries have a field day, and restaurants arrange one candle-lit dinner after another. Your clothing store may be the last place people would enter…
When it comes to search engine optimization, you want a balance of Google-friendly metrics and natural language. Bigwigs often emphasize that you should not be building your strategies for machines; rather, you should focus on humans, your actual clients. Apparently, if you do this, the traffic will come organically. It sounds easier said than done.…
In the age of online shopping and web surfing, creativity and usability impact how long users stay to look around a website. The attention span of the average internet user is fleeting and your website only has a few seconds to make a good first impression. So, to make sure that functionality and aesthetics are…
A great new platform to use for your product is the brand video. More and more companies and merchants are seeing the value of this method of promotion. Consider the following points when you think about trying it out: Cost-Effective The biggest draw for small and still-growing companies is the fact that this method doesn’t…
Humans rely on routines and habits. Sometimes people are so dependent on these habits that they become resistant to change, even if they know that it’s for a good reason. These are some of the reasons why people can’t quit and become too scared to try out new things. Here are some tips to help…
With millions of people all over the world, finding the right one for you might seem easy. After all, there are many fishes in the sea. However, when the heart and mind speak, finding the perfect match can be harder than rocket science. Some people are lucky in love, while some might need a little…
Obesity is one of the world’s biggest health problems. This epidemic has somehow transcended boundaries, with a high occurrence rate in a lot of countries. It is estimated that there are 300 million people in the world suffering from obesity. This number is actually expected to rise in the next few years. It is largely up to…