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Category: In The News

Future Trends in Marketing That You Need to Know

Marketing is the cornerstone of every successful startup today. However, marketing strategies change so fast nowadays that some businesses tend to get left behind. Getting left behind in marketing trends can spell disaster for your company, especially if the next marketing campaign is due in a few months. Developing a marketing strategy in a few…

The Production Line: The Start of Every Great Product

Businesses often have many internal processes that the average person never sees. These processes need to happen to ensure that the company is attaining its objectives. One of the most extensive processes that we never get to see is the company’s production line. The products that we use and consume did not magically come out…

Having a Luxury Influence: How You Can Market a Lifestyle

Everything is available online. You can buy, rent, book almost everything your heart desires. But convenience is not at the heart of luxury brands. Luxury brands represent an aspirational lifestyle. Being perceived as ubiquitous may do more harm than good to a luxury brand’s image. There is no doubt that their existing brand image and lifestyle appeal will…

Back Office Management: Why It Is Crucial to Business Operations

A successful business is composed of intricate processes that constantly need to work together. But these processes are essentially non-existent to the ordinary person. Customers do not see what goes on behind the scenes of every business. Most of us only see the tip of the iceberg. Our perception of a business is often associated…

COVID-19 as a Seasonal Virus: What Happens If It Becomes Endemic

Experts are warning that, even with wide-scale vaccination, COVID-19 may not entirely disappear. It could become endemic, just like the flu. While life will eventually return to normal, there is no guarantee that it can completely eliminate SARS-CoV-2, especially because vaccination has been focused primarily on adults. Very young children who are yet to receive…

Social Media Today: Understanding Its Impact on Its Users

The use of social media platforms has become a staple in everyday modern life. During the pandemic, the benefits of having social media in our lives have been more pronounced. With the guidelines for social isolation and quarantine, we are left to our own devices in finding ways to communicate with friends and loved ones.…

The Workplace: Setting up a Modern Company Wellness Room

One of the essential elements of a productive team is a healthy workforce. Your employees’ health doesn’t equate only with medical costs but also the efficiency of your business. For such reason, businesses are paying more attention to the health of their workforce, from simply promoting positive lifestyle choices to providing wellness programs. Other companies are even…

Trends Affecting the Packaging Industry

Many retail businesses focused on selling their products online after the consumers stayed home when the pandemic started. The changes in the environment compelled businesses to adapt to the situation to ensure they continue to connect with their customers online. Even though the situation has improved, online shopping continues to grow as people become accustomed to…

The Online Revolution Already Started: Is Your Business Up to Date?

Becoming an entrepreneur is a challenging journey. There is no question how much people must sacrifice and perform to get started on their venture. Roadblocks and obstacles will always be present at almost every stage of the business path, so entrepreneurs must brace for impact. Fortunately, the digital age continues to provide ways to make…

How the Internet Transformed Friendships and Relationships

When we were kids, one of the most important rules ingrained in us was to never talk to strangers. “Stranger Danger” was like a mantra when we’re out, with the scare tactics our parents used to employ on us. But when we became teens and learned to use the internet, strangers don’t seem so dangerous…