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Category: In The News

Top Digital Marketing Trends and Tactics

Digital marketing is an oft-heard buzzword in this age of interconnectivity. Nothing really is on a full-spectrum marketing campaign unless digital marketing is part of it. Be it a new product line, a service upgrade, or a merging of an industry giant that will address a serious lack of technology—it would need digital marketing. This…

Five Ways to Boost Your SEO Through Brand Reputation

Did you know that Google considers ‘brand’ a ranking signal? Yes, the very reputation of your company can push your web pages up the rankings. If you just heard about this fact now, you probably missed many opportunities to boost your SEO through sound public relations over the past months. Don’t fret, though; the arrival…

Why Utah Needs More Than Just Solar Power For Sustainable Energy

Electricity is not a cheap commodity in the United States. Prices have been rising in the country and people have been searching for cheaper alternatives. There are several factors that can influence the cost of electricity. They are as follows: Fuels – The price of fuels fluctuates. When the demand is higher, the prices hike.…

Real Talk: Do You Really Need an App for Your Business?

From the life-important (like calculating budget and tracking medications) to the downright weird (like finding ‘cuddle mates’), there’s basically an app for everything. It’s a huge moneymaker, so it’s not surprising that many businesses are into it. The reality is not all apps experience success. In fact, many platforms are only used once, then be…

4 Tips for Expanding Your Business

Scaling a business is a hard process that calls for effort and trying out many ideas before identifying which one works best. This process is inevitable as every entrepreneur wishes to grow their business in any way possible. As an entrepreneur, scaling means depending on your sales and marketing team to expand your customer base.…

How Technology is Changing Human Resources Management

A good strategy to shift a human resources (HR) department into the digital scene requires a shift in cultural mindset, as well as a good change management framework. Digitization of HR can increase an organization’s overall productivity and employee satisfaction. Companies like caskllc.com provide services to help move HR departments into the technological and digital…

Causes of GPS Errors

A GPS receiver gets its signal from satellites overhead. The biggest problem with that is the distance. Many things can happen to cause errors in how the GPS works. Rainy days when one of the satellites is not working are some examples. GPS simulations like CAST run tests on a receiver, which imitates different conditions…

3 Benefits of Human Resources Information Systems

The increasing prevalence of automated systems has left few aspects of businesses exempt. While people are most familiar with the financial aspects of a business, there is also a human resource information system (HRIS) to help manage your employees and their needs. If you haven’t yet, it’s a technology worth adopting. Here are three of the biggest…

Money-Saving Tips to Reduce Air Conditioning Costs

People find ways to beat the heat during summer days. People sometimes go to the beach or go up the mountains for a summer retreat. Those who can’t afford to leave home make the best use of their air conditioning at home. But some people could misuse their air conditioning units, and sometimes it could…

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