When you have a small business, digital marketing is the great equalizer because it enables you to reach a multitude of customers using social media and other online platforms. That way, you do not have to spend so much on TV commercials or paid ads. However, there are still strategies that you need to learn.…
Putting your business on the map is essential if you want your business to grow bigger and attract more customers. This might seem to be quite the challenge, especially when you’re in one of the most congested industries such as food, where you’ll find many others that sell almost the same product as you do.…
Did you know that Google considers ‘brand’ a ranking signal? Yes, the very reputation of your company can push your web pages up the rankings. If you just heard about this fact now, you probably missed many opportunities to boost your SEO through sound public relations over the past months. Don’t fret, though; the arrival…
Electricity is not a cheap commodity in the United States. Prices have been rising in the country and people have been searching for cheaper alternatives. There are several factors that can influence the cost of electricity. They are as follows: Fuels – The price of fuels fluctuates. When the demand is higher, the prices hike.…
From the life-important (like calculating budget and tracking medications) to the downright weird (like finding ‘cuddle mates’), there’s basically an app for everything. It’s a huge moneymaker, so it’s not surprising that many businesses are into it. The reality is not all apps experience success. In fact, many platforms are only used once, then be…
A great new platform to use for your product is the brand video. More and more companies and merchants are seeing the value of this method of promotion. Consider the following points when you think about trying it out: Cost-Effective The biggest draw for small and still-growing companies is the fact that this method doesn’t…
A good strategy to shift a human resources (HR) department into the digital scene requires a shift in cultural mindset, as well as a good change management framework. Digitization of HR can increase an organization’s overall productivity and employee satisfaction. Companies like caskllc.com provide services to help move HR departments into the technological and digital…
With so many sports out there, it can be difficult to choose the right one for you. While you can always try any sport, it’s good to have an idea which one will suit you. Before you pick a sport and buy gear like radar guns, bows and arrows, baseball bats, or epees or sabers,…
Parents always emphasise the importance of education to their children, and with good reason. It is easier to land a good job if you have a college degree, making the quality of life better for many. According to a study, almost 90% of students who completed a college degree are more likely to take up…
The world gets more and more futuristic day by day. No one knows whether the things that happen in futuristic movies like Matrix will happen in real life one day. But one thing is for sure, as days pass, the role of technology in human lives are becoming bigger and bigger. Now, a simple payment…