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Breaking Down SEO to Simple Chunks

By Joshua Moe | December 27, 2018

When it comes to search engine optimization, you want a balance of Google-friendly metrics and natural language. Bigwigs often emphasize that you should not be building your strategies for machines; rather, you should focus on humans, your actual clients. Apparently, if you do this, the traffic will come organically. It sounds easier said than done.…

Creating a Better Version of Yourself

By Retina Post | September 10, 2018

Humans rely on routines and habits. Sometimes people are so dependent on these habits that they become resistant to change, even if they know that it’s for a good reason. These are some of the reasons why people can’t quit and become too scared to try out new things. Here are some tips to help…

Five Ways to Boost Your SEO Through Brand Reputation

By Retina Post | January 4, 2019

Did you know that Google considers ‘brand’ a ranking signal? Yes, the very reputation of your company can push your web pages up the rankings. If you just heard about this fact now, you probably missed many opportunities to boost your SEO through sound public relations over the past months. Don’t fret, though; the arrival…

On Campaigns Online: Boosting Your Social Media Efforts

By Joshua Moe | October 27, 2018

When it comes to online campaigns, one must note that the executions and activities should not be centered on a single platform. You may have a website, banner ads, and social media. Of the three, many markers take social media for granted. They think that just posting something will be fine. You, on the other…

Australia Looks Into ‘Mid-Tier’ Buildings for Energy Efficiency Solutions

By Robert Miles | December 15, 2017

Australia’s public and private sector created a new policy framework, which aims to modernise several ‘mid-tier’ office buildings in the country and make them more energy efficient. Jonathan Cartledge, Green Building Council of Australia (GBCA) head of public affairs, said that mid-tier office towers comprise an estimated 80% of the total number of offices nationwide. These…

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Information Technology: Solutions and Services

Are you technologically inclined? Are you perhaps a graduate of a degree related to programming, software development, and the like? Starting an IT business may be the right career path for you. One of the most essential steps in opening a business that provides IT solutions is to select a specialization. This will allow you…

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Effective Strategies to Increase Social Media Engagement

When you have a small business, digital marketing is the great equalizer because it enables you to reach a multitude of customers using social media and other online platforms. That way, you do not have to spend so much on TV commercials or paid ads. However, there are still strategies that you need to learn.…

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4 SEO Mistakes You’re Probably Making

Garnering an estimated value of over $70 billion, SEO is undoubtedly an effective marketing strategy that is expected to continue growing in the following years. Unfortunately, there are still notions of how SEO has proven to be ineffective for some businesses. While this kind of news is nothing new, the truth of the matter is…

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Secure Company Secrets and Files with Easy to Follow Rules

Companies are doing all they can to prevent trade secrets from spilling out. They try different strategies, from the use of enterprise file sync-&-share systems to private servers and personalized email services. Employees and management are also trained to adhere to security protocols. The latest tech can’t prevent problems caused by human error. A few of the…

IT Professional

Can Outsourcing IT Services Help Your Small Business?

  Hiring a professional IT support is essential for a solid business strategy. Whether you’re running a startup or a small company, an experienced IT team will help your business grow and improve. It’s a common practice among big companies, but there’s a good reason why small businesses should also get outsourced IT support. According…

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3 Essential Factors to Consider When Handling Confidential Information Within a Company

The way a company handles its data is essential to its own safety. In the modern age of advanced technology and computer-literate people, any malpractices in the way a company handles its data can result in grave consequences. Over the years, there have been companies whose confidential information was leaked to the public, resulting in…

Tech Trends