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What Are the Key Elements of an Optimized PPC Landing Page?

By Joshua Moe | February 22, 2019

There are currently different platforms for search engine marketing (SEM). While most businesses have no issue readily investing in most forms of “free” SEM, only a few consider pay-per-click (PPC) campaigns since they assume these are expensive and might not do much for their bottom line. According to research, however, PPC ads currently guarantee the highest returns…

Audience Targeting Techniques for Your PPC Ads

By Joshua Moe | September 11, 2019

There is no doubt that the profits you stand to make in online marketing are vast. However, you will barely scratch the surface of your true earning potential if you do not know your audience. If you do not understand your audience’s challenges and what they are looking for, you cannot craft the right messages.…

Can Outsourcing IT Services Help Your Small Business?

By Joshua Moe | April 23, 2019

  Hiring a professional IT support is essential for a solid business strategy. Whether you’re running a startup or a small company, an experienced IT team will help your business grow and improve. It’s a common practice among big companies, but there’s a good reason why small businesses should also get outsourced IT support. According…

How to Deliver Effective Business Presentations

By Joshua Moe | March 1, 2019

Poor presentation skills can cost businesses money, time, and even opportunities. For companies that rely on presentations to get new clients and secure investments, a lousy presentation could mean income loss or even business failure when stakes are high. Unfortunately, many individuals do not have strong presentation skills that can help their business connect with…

Communication Apps and the Internet: Bridging the Distance

By Robert Miles | July 5, 2017

In the 21st century, not all of us can afford to be too choosy when it comes to the location of potential employment. If you find a better-paying job that requires you to work halfway around the world, then it’s only a question of whether or not you can manage to be separated from your…

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Internet concept

Why the ‘Internet of Things’ Is the Next Big Thing

The advent of the Internet and the explosion of mobile devices has opened up new opportunities for innovation. At the top of the list of exciting technological developments that can revolutionize how we live is the Internet of things (IoT). What exactly is it? In a nutshell, the concept of IoT is to connect a device…

claims

After a Disaster: How Technology Eases the Financial Toll

Catastrophes and accidents take a toll psychologically and financially on people and entities. Small businesses and large companies protect themselves from the negative repercussions of unforeseen events when they get insurance. Sometimes they also build a claims management software system so that they can evaluate and record all claims made for them or against them. But…

man designing product

Costly Product Design Blunders to Avoid at All Costs

Is your business currently developing a new product? That is a great idea. You should always come up with new solutions that your consumers badly need. But we cannot deny the fact that designing a product takes a lot of hard work. If you are not careful, you can end up making mistakes that can…

using laptop for work

Taking the Digital and Tech Revolution Further: 5 Trends That May Define the 2020s

From its code encrypting (and breaking) days in the 1940s to the beginnings of its clerical application in the late 1950s, the computer showed great promise. Then, from the rise of Microsoft in the 1970s to today’s tough competition among a plethora of tech companies, the computer rapidly evolved into a medium that is now…

using laptop for work

Add More Hours to Your Day and Increase Productivity in Your Small Business

Time is of the essence for all businesses, but especially the small ones that are trying to break into the market. Time wasted could mean the loss of a potential client and loss of profit. So, how can you streamline your work process and increase productivity? Here are a few ways. Use Technology Technology has…

Marketing

Marketing: How to Make a Product Successor Successful

When a movie becomes a blockbuster hit, the first thing that comes to mind is a sequel. It is the same thing with marketing. Some successful products deserve a follow-up. Naturally, companies need to update their internal database when that happens. For that kind of project, product onboarding software will greatly help. This program will…

Tech Trends