When it comes to search engine optimization, you want a balance of Google-friendly metrics and natural language. Bigwigs often emphasize that you should not be building your strategies for machines; rather, you should focus on humans, your actual clients. Apparently, if you do this, the traffic will come organically. It sounds easier said than done.…

Humans rely on routines and habits. Sometimes people are so dependent on these habits that they become resistant to change, even if they know that it’s for a good reason. These are some of the reasons why people can’t quit and become too scared to try out new things. Here are some tips to help…

Did you know that Google considers ‘brand’ a ranking signal? Yes, the very reputation of your company can push your web pages up the rankings. If you just heard about this fact now, you probably missed many opportunities to boost your SEO through sound public relations over the past months. Don’t fret, though; the arrival…

When it comes to online campaigns, one must note that the executions and activities should not be centered on a single platform. You may have a website, banner ads, and social media. Of the three, many markers take social media for granted. They think that just posting something will be fine. You, on the other…

Australia’s public and private sector created a new policy framework, which aims to modernise several ‘mid-tier’ office buildings in the country and make them more energy efficient. Jonathan Cartledge, Green Building Council of Australia (GBCA) head of public affairs, said that mid-tier office towers comprise an estimated 80% of the total number of offices nationwide. These…