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Effective Strategies to Increase Social Media Engagement
When you have a small business, digital marketing is the great equalizer because it enables you to reach a multitude of customers using social media and other online platforms. That way, you do not have to spend so much on TV commercials or paid ads. However, there are still strategies that you need to learn.…
4 SEO Mistakes You’re Probably Making
Garnering an estimated value of over $70 billion, SEO is undoubtedly an effective marketing strategy that is expected to continue growing in the following years. Unfortunately, there are still notions of how SEO has proven to be ineffective for some businesses. While this kind of news is nothing new, the truth of the matter is…
Secure Company Secrets and Files with Easy to Follow Rules
Companies are doing all they can to prevent trade secrets from spilling out. They try different strategies, from the use of enterprise file sync-&-share systems to private servers and personalized email services. Employees and management are also trained to adhere to security protocols. The latest tech can’t prevent problems caused by human error. A few of the…
Can Outsourcing IT Services Help Your Small Business?
Hiring a professional IT support is essential for a solid business strategy. Whether you’re running a startup or a small company, an experienced IT team will help your business grow and improve. It’s a common practice among big companies, but there’s a good reason why small businesses should also get outsourced IT support. According…
3 Essential Factors to Consider When Handling Confidential Information Within a Company
The way a company handles its data is essential to its own safety. In the modern age of advanced technology and computer-literate people, any malpractices in the way a company handles its data can result in grave consequences. Over the years, there have been companies whose confidential information was leaked to the public, resulting in…
5 Ways to Manage Your Business Costs
If you run a company, you know how businesses can cost a lot of money. This is why as an executive, you should ensure that the expenses are properly managed. These are five things that can cut back on the costs of running your business: 1. Get the services of a marketing agency. No matter…
