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Digital Marketing Trends and Strategies Business Need to Adapt

By Alex "TechWizard" Thompson | October 1, 2021

With the prevalence of internet use in everyday life, many people are becoming something more of a “dual citizen.” They are both digital citizens and citizens of their respective countries. The sheer amount of people on the internet lends itself to catch the attention of businesses and marketers. This leads us to the prominence of…

COVID-19 as a Seasonal Virus: What Happens If It Becomes Endemic

By Alex "TechWizard" Thompson | October 3, 2021

Experts are warning that, even with wide-scale vaccination, COVID-19 may not entirely disappear. It could become endemic, just like the flu. While life will eventually return to normal, there is no guarantee that it can completely eliminate SARS-CoV-2, especially because vaccination has been focused primarily on adults. Very young children who are yet to receive…

Quick Business Tip: Embrace Video Marketing and Grow Your Sales

By Alex "TechWizard" Thompson | June 8, 2018

Denver’s One Floor Up knows that with the help of a video editing business, you can kick your marketing efforts into high gear and grow your sales. Videos are a major component of the average internet user’s experience. In fact, over 85 percent of the people with internet access consume at least an hour of…

Lower Customer Attrition with the Help of A MAP Policy

By Alex "TechWizard" Thompson | March 10, 2019

With the help of a minimum advertised pricing policy, you can protect your brand image and increase customer retention. It keeps rogue resellers from ruining your brand image in the eyes of your consumers. The biggest drawback of having rogue resellers carrying your range of products is that it increases customer attrition. Also known as…

Cranberry Juice and Fleetwood Mac: When Viral Videos Lead to Shortage

By Alex "TechWizard" Thompson | December 14, 2021

When brands and semblances of pop culture are incorporated into an unintentional viral video, an unexpected boost in newfound interest will arise from the public. This is what happened with the combination of Fleetwood Mac’s song, “Dream,” a supermarket staple bottle of cranberry juice, and smooth skateboarding on TikTok. The virality of this clip created…

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