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It’s Not All About the Millennials! 3 Tips on Marketing for Baby Boomers

Most ad and marketing agencies, whether they’re in New York or Salt Lake City, will likely tell you that you need to focus your marketing strategy on Millennials. Get your business on social media! Your content should be catchy — it’s the only way to appeal to this new generation. While the current population of…

ISM Expects Continuous Growth for US Manufacturing in 2018

US manufacturing purchasing and supply executives expect the industry to grow further in 2018, as they are confident with business prospects for the coming year. This is according to the Institute for Supply Management’s (ISM) survey. Timothy Fiore, ISM’s Manufacturing Business Survey Committee chairman, said that many executives feel good about business opportunities for the…

Australia Looks Into ‘Mid-Tier’ Buildings for Energy Efficiency Solutions

Australia’s public and private sector created a new policy framework, which aims to modernise several ‘mid-tier’ office buildings in the country and make them more energy efficient. Jonathan Cartledge, Green Building Council of Australia (GBCA) head of public affairs, said that mid-tier office towers comprise an estimated 80% of the total number of offices nationwide. These…

Oil and Gas: How Much Will This Business Cost You?

The past few years have been a roller-coaster ride for the oil and gas industry. They were punctuated with extreme lows including massive layoffs. In 2017, two big hurricanes disrupted the delivery of these basic needs. The recovery has been slow, but the good news is that it seems to be stable. It is still a…

Laptop vs Desktop: What Should I Get?

When you’re in the market for a new computer, you have to make sure that you know what you need before purchasing one. Are you looking to get a laptop or a desktop? Not sure yet? Below are some tips to help you decide what to get. Portability If portability is a huge factor for…

The Next Generation of Watches

Checking the time used to be the main function of our watch, but gone are those days. With continuous innovation and countless research, what used to be a time-telling accessory is now evolving to a smarter gadget. Over the years, the smartwatch has become more common. The increasing popularity of smartwatches can be attributed to…

How VOIP Evolved into a Business Necessity

Communicating to people is one of the vital things in our existence. Thanks to the evolving technology, it gets easier each day to connect with people around us, whether it’s for personal use or for business. However, there are some technological advances that are vital parts of any enterprise, such as VoIP. What is VoIP?…

Three Ways to Use Drones For Businesses

With the exploding popularity of drones or unmanned aerial vehicle(UAV) in the past few years, it’s not a surprise that business minded people are using this  for business applications. What is a Drone? Drones are the popular term for UAV or unmanned aerial vehicle(UAV). Drones are controlled on the ground with a ground remote controller.…

Communication Apps and the Internet: Bridging the Distance

In the 21st century, not all of us can afford to be too choosy when it comes to the location of potential employment. If you find a better-paying job that requires you to work halfway around the world, then it’s only a question of whether or not you can manage to be separated from your…